How to rotate multiple links using shorteners in 2021 [Guide]

How to rotate multiple links using shorteners in 2021 [Guide]

How to rotate multiple links using shorteners in 2021 [Guide]

Introduction

Want to know a smart way to redirect high-quality traffic. So, when someone clicks link from a shortener, it will be redirected to one of the pages in your defined groups.

A link rotator software or traffic rotator is a particular type of shortened link that routes your visitors to different destinations. This is sometimes also called an URL rotator or traffic rotator.

The best part?
Keep reading because I will explain in this guide how to rotate urls, so you can improve your marketing campaigns in 2021.

Contents

A link rotators are a type of shorteners that allows to rotate urls and redirects your visitors to different destinations. A link rotator allows you to redirect a visitor to different pages that you have added to the rotator when they click on your base shortened link.

It can be used for A/B testing, sharing traffic with different partners, or showing visitors different messages when they click on the same link more than once.This is particularly helpful when you're tracking conversions.
For example, the content creator could send 50% of the traffic to destination A and 50% of the traffic to destination B. The content creator would then be able to compare the traffic sent to destination A vs. the traffic sent to destination B to determine which is most effective.

Rotation Rules

There are different rotation rules you can setup:

  • Sequential. Redirect to the next destination page
  • Weighted. Allocate a percentage to each destination page
  • Random. Redirect casually to destination pages
  • Smart. Redirect to different pages based on specific conditions such as: device, platform and browser.

In summary, a content creator might use a link rotator to increase the chance that a user will end up on a site that they want them to visit by splitting the traffic to multiple destinations following different rotation rules.

Link rotators are usually a feature of url shorteners specially built for marketers. When you create a link rotator link, you add multiple destinations, and the amount of traffic you want to send to each. When a visitor visits the link, the link rotator's server generates a random number, and allocates a destination, in the proportion you defined.

A link rotator is a feature of URL shorteners that allows you to add multiple destinations, and the proportion of traffic you want to send to each. When someone visits the link, the link rotator's server generates a random number, and allocates a destination. The link rotator then chooses one of the destinations you've entered. The link rotator then redirects the user to the chosen destination, so they can access the content. This is an interesting concept that's now used by many large websites, such as YouTube, Facebook, YouTube, Wikipedia, YouTube, Google Drive, and many more.

Sometimes, marketers will want to make a link rotator sticky, so that when a user clicks on a link twice, they always go to the same offer or landing page. This ensures that the visitor does not get confused and changed landing pages after clicking on a link. When a user clicks on a link twice, they always go to the same offer or landing page, you will want to make sure that the visitor doesn't get confused and change landing pages after clicking on a link.

Sticky link rotators work by saving a cookie on the user's browser that identifies them. When a click comes through again with that cookie attached, the link rotation service knows which destination to send them to.

Link rotators are a tool to drive traffic to different landing pages to test which page has a higher conversion rate. It is a very common practice for SEOs to use link rotators as a tool to rank higher within search engines. The main reason for this is that link rotators allow you to redirect traffic to different pages and test the impact of those pages on your traffic.

For instance, you could redirect all of your visitors to a landing page where you ask them to fill in a short survey. This is an effective way to increase conversions by having the visitors answer the survey for you. Moreover, link rotators are a great way to increase conversions by offering different types of content on your website. You can offer a list of links that redirects to different pages of your website. This way you can offer a wide range of content and increase conversions by offering different types of content.

Content creators can understand that people often use link rotators to see which of two landing pages (e.g. A or B) has a higher conversion rate. Some people also use link rotators to test different prices and one-time sale vs. subscription offers.

However link rotators are not allowed in some affiliate programs. The best way to create affiliate links is to use choice pages (interstitial landing pages) to offer visitors different storefronts for the same product. If a visitor clicks a link off a choice page to a particular product, they will go directly to the storefront of the product along with a shortener.

As well, content creators can understand that they would want conversion tracking if they are showing different offers to different people. Conversion tracking is the process of recording not just which URL a visitor went to, but what they purchased.

The main reason to use a link rotator is to test multiple offers or landing pages with the same marketing and track and analyze the visitors behaviors.

A/B testing your landing pages using rotators?

Link rotators or landing page rotators are used for A/B testing for content creators. They are mainly used for comparing two websites to see which one you are more successful at. A large number of link rotators allow you to split traffic between any number of websites, but it is most commonly used to compare two landing pages. In this way, it is a great way to see which one is more successful. You can easily compare a few pages or a whole website to see which one is more successful, and you can change the links to see how it affects your traffic. Many link rotators also include a list of other link shorteners to use in conjunction with their own. This can be useful if you need to track multiple links, or if you need to shorten the links to see which one is more popular.

Affiliate marketers can increase the efficiency of their affiliate marketing by splitting traffic between different affiliate programs. Just remember some of them may sell similar products. One example of a link is a post that displays a short version of a link to an affiliate's website.

This is done by using link rotation with generic affiliate links and anchor text that applies to multiple products. For example, you could use the anchor text "red sneakers" to link to various shoes that match the description. That way, you're pushing traffic toward all related products, but you only have to place a single link on your page.

This way, they can market all of their products adequately and reduce the number of links they need to put on their page. They also have the option of setting a weight for each link destination to set the likelihood that the link will point towards each URL. That way you do want to favor certain products over others. This is a percentage value that determines the likelihood that the link will point toward each URL. For instance, if you had five possible destinations and wanted the outcome to be split evenly, you'd set each link to a weight of 1.0.

As a summary, in a split test, you create two slightly different versions of a web page, and show them to two groups of visitors. This helps optimize your site for conversions. A split test lets you see which version of a web page converts better. You can see which version of a page is more effective and resizable. You can split test on your website to see which version of your web page converts better. It is a good idea to split test your website. A split test will let you know which version of your site converts better. You can then concentrate on that version and move your site forward.

How to rotate multiple ads?

You can create a list of ads and rotate them. Every time a visitor comes to your web page, a different ad will be shown. Link rotations can help you to solve the problem of a few ads dominating your page. This is good for your business.

You can control how often a visitor sees a specific ad by assigning a weighting to that ad. For example, if you have two ads and one has a weighting of 5 and the other has a weighting of 2, the first ad will be shown 50% of the time and the second ad will be shown the other 50% of the time. This will allow you to have all your ads show on your page without any one being too dominant. For example, you can have a weighting of 1 and an ad will be shown 100% of the time.

If you have multiple ads on your page, you will need to create a list of ads with weightings for each one. This list of ads is called a link rotation. After you create your list, you will need to upload it to your site so that it can be shared across your social media accounts.

A good link rotator software should allow redirect to several destinations by different rotation strategies, at least, using the following rules: sequential, weighted, random and smart. It must provide analytics about destination distribution in percentage.

Some features should be included in a link rotator: 1. Ability to rotate urls by up to 3 destination locations. 2. Automatic redirect to another destination after a certain number of redirections. 3. Ability to rotate urls by up to 3 rotation strategies, sequential, weighted, random. 4. Click analytics available about destination distribution in percentage. 5. Ability to set sticky cookies per destination. 6. Ability to change the destinations 7. Ability to produce pretty shortened links

To use Pixela as link rotator, you will have to create a list of links to be rotated using the following steps:

Step 1. Create or update a new tracking link

Go to the links section. Click on the "Plus" button to create a new shortened link or click on the "Edit" button to update an existing tracking link.

Step 2. Edit the rotation links

Click on the "Rotation Strategy" tab to start editing the rotation links.

First of all, you have three rotation strategies to choose using the "Strategy" drop-down list:

  • Sequential
  • Random
  • Weight
  • Smart

Let's dive into each strategy with real world examples.

Sequential

Each request will be redirected to the next destination page in the list.

Rotation strategy - Sequential
Figure 01. Rotation strategy - Sequential

Random

Each request will be redirected randomly to a different destination page.

Rotation strategy - Random
Figure 02. Rotation strategy - Random

Weight

Allocate a percentage to each destination page. Each request will be redirected following this pattern.

Rotation strategy - Weight
Figure 03. Rotation strategy - Weight

Smart

Each request will be redirectd to a different page based on specific conditions. For example: device, platform or operating system.

Smart - Platform
Rotation strategy - Smart - Platform
Figure 04. Rotation strategy - Smart - Platform
Smart - Device
Rotation strategy - Smart - Device
Figure 05. Rotation strategy - Smart - Device
Smart - Browser
Rotation strategy - Smart - Browser
Figure 06. Rotation strategy - Smart - Browser

Here's The Next Step ...

Pixela provides a link rotator feature that allows for proactive link management. This is done by randomly displaying links across your pages and can be used for split testing and affiliate marketing.

This feature opens up a lots of opportunities for you as marketer. By randomizing your links, you can market similar products and services equally. You can use this feature for your SEO strategy and to attract organic traffic.

If you have more questions about link rotators, please feel free to reach out at hello@pixela.io.

Author: Pixela

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