Marketing software helps online businesses in executing marketing campaigns. This platform allows users to automate certain tasks and streamline the marketing process so they can focus on enhancing customer relationships and growing their business. 

However, not all marketing software is created the same as businesses would have different needs. However, marketing would always play a critical role in revenue generation. Such is the case for the eCommerce industry — Amazon sellers and other online retail stores — that rely heavily on marketing campaigns to [attract potential customers](https://blog.pixela.io/blogs/facebook-retargeting-amazon).

And if you’re an Amazon seller, it is important to [select a marketing software that fits your business needs](https://marketing-software.financesonline.com/).

Here are nine important things to consider when choosing the right marketing software for your online retail business.

## 1. User experience
First, you need to consider how user-friendly the user interface design is. You would essentially be using this marketing tool on a daily basis. Therefore, its user interface should be designed in such a way that it helps you save time and enhance your productivity.

Ask the vendor to conduct a product demo and test it yourself. Is it easy to navigate? Are the labels easy to understand? Did you have to click on so many tabs to complete a single task? The quicker it is for you to accomplish an activity, the better.

## 2. Support
Chances are, you would be needing technical support often once you start using the marketing software. And even when you have already grown accustomed to it, you might still encounter glitches along the way. 

Does the vendor offer 24/7 support? If not, do they have other customer service tools and resources that you can use? How prompt is their response time and how quick is their issue resolution turnaround time? If they have a community support group that can go to for help, that is a plus factor.

## 3. Scalability
Your business may just be starting or has been around for quite some time now, but ultimately you would be aiming to grow. Soon, you would have to increase your capacity and add functionalities to meet growing demand. And your digital marketing software should be able to adapt to suit the demands of your growing business. Not all marketing software platforms have that attribute, therefore it is important that you put this among your considerations. 

## 4. Testimonials and reviews
It is also important to know what the other users say about their personal experience with the product. In fact, 72 percent of consumers would rather [read reviews first](https://hostingtribunal.com/blog/online-review-statistics/) before taking action.

However, not all reviews are authentic or accurate, so make sure to pay attention to negative reviews as well for a balanced perspective. Moreover, make sure that you check reviews from trustworthy sources. 

## 5. Setup and onboarding
One important thing you need to know is whether the vendor would require a fee to set up and onboard everyone. In case you would need to migrate from an old system to another, will they provide extra support?

Determine how much training you and your team need to be familiar with the system. Ideally, it should not require elaborate training for systems and tools meant for smaller businesses and which staff have little to no technical skills. 

## 6. Tutorials, guides and other online learning resources
The ease of learning is an important factor to consider when looking for new Amazon seller marketing tools. Also, guides and other learning resources should be available whenever you need it. Most marketing software provides how-to videos and webinars to assist in learning.  

## 7. Pricing and other costs
Marketing platforms will vary in pricing structure and plans. Apart from the cost, determine the features that each plan will offer. How many contacts can you have? Consider as well the number of emails you can send and users that you can authorize, among other features. If there are too many features that you won’t need, you may need to consider the cheaper plan.

## 8. Data security
Now more than ever, data security is a crucial factor to consider when choosing the right marketing software for your Amazon business. Some marketing software may only offer enhanced security on higher-tiered plans. Determine the level of security you will be needing for your business and whether you need to have enhanced security features. If so, you may need a higher-tiered plan for these features.

## 9. Integrations and in-depth analytics
Consider the existing tools and other types of marketing software that you are using for your business. You may need to integrate one or all of them into your new digital marketing software. Your Amazon marketing software should allow easy integration of the tools that you are already using for your eCommerce business.

Lastly, your marketing tool should provide you and your team with in-depth analyses of your marketing efforts. Reporting and analytics tools play a crucial role in making informed decisions and better marketing strategies for your online business. You may already be using an Amazon seller analytics software for your business, but it won’t hurt to have this additional feature in your arsenal of Amazon seller marketing tools.

## Choose well, then focus on growing your business
Understanding what you need to look for and consider will help you in choosing the right tool for your online store. Once you have chosen the right marketing automation software, you can then focus your time and effort on other activities that will help your business grow.


Marketing software helps online businesses in executing marketing campaigns..

Marketing software helps online businesses in executing marketing campaigns. This platform allows users to automate certain tasks and streamline the marketing process so they can focus on enhancing customer relationships and growing their business.

Things to Consider When Choosing the Best Marketing Software for Your Business

## Introduction
Want to drive more drive visitors back to your <strong>Amazon</strong> product page in 2020. Use <strong>Facebook</strong> retargeting ads to bring them back and hopefully turn them into customers.<br/>
In this guide you're going to learn exactly how to *add <strong>Facebook</strong> <strong>retargeting</strong> pixels to your <strong>Amazon</strong> product pages* and set up a <strong>Facebook</strong> <strong>retargeting</strong> ads campaign in order to grow your business.

<strong>Retargeting</strong> is a highly effective marketing tool to show your ads to people who have already expressed interest in your website or <strong>Amazon</strong> product page.<br/>
The concept behind <strong>retargeting</strong> is that most people won't convert on their first visit. But after days of seeing your ads all over Internet and social media platforms such as <strong>Facebook</strong>; they might be ready to make a purchase decision on your products.<br/>
Basically, you're staying top of your prospects' minds ahead of your competitors while they are still searching for a solution to their problems. 
This form of advertising can have a higher conversion rate and a better ROI than standard advertising because it puts your ads in front of people who have already expressed an interest in your products, and who already have some level of awareness of your brand.

Two key questions are: Can we use <strong>Facebook</strong> <strong>retargeting</strong> ads for <strong>Amazon</strong>? How to retarget <strong>Amazon</strong> customers on <strong>Facebook</strong>?<br/>
Although <strong>Amazon</strong> is a great platform for selling your products and Facebook Ads are and effective and scalable source of external traffic for Amazon products, you cannot install your <strong>Facebook</strong> <strong>retargeting</strong> pixels directly in your product page because <strong>Amazon</strong> does not allow this on its website.<br/>
So a solution is to use link shorteners to act as a middle-man to inject the <strong>retargeting</strong> pixels for you.<br/>
For example, you can start a traffic campaign for brand awareness to introduce your <strong>Amazon</strong> products to your audience. After you collect some visitors, you can run <strong>Facebook</strong> <strong>retargeting</strong> ads to engage them and hopefully convert them. The logic is that if people visit your <strong>Amazon</strong> product page and immediately bounce, there's a high chance that they are looking for similar products.

*The best part?*  
All of these steps in this guide, to implement a <strong>Facebook</strong> <strong>retargeting</strong> ads campaigns for <strong>Amazon</strong> products, are still working great for many companies in 2020.

## Contents

- <h3><a href="#what-is-retargeting">What is retargeting?</a></h3>
- <h3><a href="#what-is-facebook-retargeting">What is Facebook retargeting?</a></h3>
- <h3><a href="#how-does-retargeting-work">How does retargeting work?</a></h3>
- <h3><a href="#why-is-retargeting-important">Why is retargeting important?</a></h3>
- <h3><a href="#facebook-pixels-for-amazon-sellers">Facebook pixels for Amazon Sellers?</a></h3>
- <h3><a href="#step-01">Step #1. Create your Facebook pixels</a></h3>
- <h3><a href="#step-02">Step #2. Use your Facebook pixels</a></h3>
- <h3><a href="#step-03">Step #3. Create custom audiences</a></h3>
- <h3><a href="#step-04">Step #4. Run traffic campaigns to grow your custom audience</a></h3>
- <h3><a href="#step-05">Step #5. Run retargeting Facebook ads using your custom audience</a></h3>

<h2 id="what-is-retargeting">What is retargeting?</h2>

It's a marketing technique to display targeted ads to people who have previously visited your website. So, you follow those visitors around the web with related offers. It's basically implemented by installing a pixel in your pages.

### What is a pixel?
It's a snippet of code, a tiny 1×1 pixel that gets embedded on your website. It is added via JavaScript code and automatically loads on the pages of the website. This code is designed to install small text files called cookies to track visitors on the website.

### Why a pixel is needed?
Once the pixel is triggered and the visitor is tagged, then you can show retargeting ads to that user based on his actions on the website.

<h2 id="what-is-facebook-retargeting">What is Facebook retargeting?</h2>

Facebook is a great marketing channel for retargeting. There's a great chance your visitors are among the [2.6 billion people actively using Facebook](https://www.oberlo.com/blog/facebook-statistics), which gives you the opportunity to show your potential customers more ads about your products.

Facebook retargeting is the process of finding target customers who've visited your website and then using their data to find their Facebook profiles. 
You can then run customized advertising campaigns to try to reach those target customers and convince them to go back to your Amazon products.

The Facebook pixel, like any other retargeting pixel, is used to capture visitor information based on the actions taken on the sites. Each Facebook Ads account gets its own unique pixel that is connected to Facebook servers. With the help of the pixel, Facebook gives you the opportunity to deploy highly targeted ads to visitors on a variety of devices in different locations.

<h2 id="how-does-retargeting-work">How does retargeting work?</h2>

So, how does retargeting work?
- You place a Pixel (remember the snippet of code we talked before) on your website or embed the pixel in tracking links using a link shortener like [Pixela](https://pxla.xyz/KLgdzPL).
- The pixel collects data everytime a visitor hits your website. The data is used to understand how to retarget them. The pixel is able to identify demographics, profile and activities for each visitor.
- You use the pixel data to create custom audience to retarget later.
- Finally, you run ads to reach people in your custom audience multiple times with offers, discounts, new features, etc. The ads brings back visitors to your website, so you can turn them into customers. It's a great way to re-engage with your leads, and give them another opportunity to make a purchase decision about your product or service.

<h2 id="why-is-retargeting-important">Why is retargeting important?</h2>

Because retargeting is very effective and [Facebook](https://www.emarketer.com/content/global-digital-ad-spending-2019) is the second-largest player in the digital marketing space, behind only Google, with around 20% of the market.

There are some stats backing up why to retarget on Facebook:
- The Rule of Seven simply states that the prospective buyer should hear or see your marketing message at least seven times before they buy it from you. It is estimated that only 2% of click-through website visitors convert on their very first visit to an online store. The average bounce rate for a [B2B website is 61%](https://www.b2bmarketing.net/en/resources/blog/marketing-rule-7-and-why-its-still-relevant-b2b). It takes between 6 and 8 touches to [generate a viable sales lead](https://www.salesforce.com/blog/2015/04/takes-6-8-touches-generate-viable-sales-lead-heres-why-gp.html).
- A [comScore study](https://www.prnewswire.com/news-releases/comscore-study-with-valueclick-media-shows-ad-retargeting-generates-strongest-lift-compared-to-other-targeting-strategies-103554084.html) found that retargeting ads led to a +1,046% increase in branded searches and a +726% increase in website visits among retargeted individuals after four weeks of retargeting ad exposure.
- 30% of consumers show a positive reaction to retargeting ads, while 59% have a neutral reaction. Only 11% showed [a negative reaction to retargeting ads](https://www.emarketer.com/Article/Online-Buyers-Notice-Retargeted-Ads/1010122).
- Customers who are retargeted with display ads are more likely [to convert by 70%](https://www.softwareadvice.com/resources/5-lessons-learned-site-retargeting/).

As a summary, *the more targeted you can make your ads, the more effective they become.*

<h2 id="facebook-pixels-for-amazon-sellers">Facebook pixels for Amazon Sellers?</h2>
As we stated before in the introduction of this article, Amazon sellers can take advantage of Facebook pixels and Facebook retargeting to retarget visitors with Facebook Ads and drive that external traffic back to your Amazon page and hopefully turn them in to customers.

But, as Amazon seller you need to remember that creating successful Facebook ads campaign is not to launch it and forget it. You need to run A/B testing in order to improve your Facebook ads and try to convert the audience as they visit your Amazon page.

Maybe you should try to reach different audiences in order to discover which is the best audience. Another option is to combine different audiences if you want to reach your target audience. Don't forget that different audiences will have different conversion rates.

Another option in Facebook Ads is to create lookalike audiences instead of custom audience. Lookalike audiences are people that have similar characteristics to the list of people you've uploaded.

<h2 id="step-01">Step #1. Create your Facebook pixels</h2>

Log in to your  **Facebook Ads Manager** and head over to **Events Manager** view using left navigation bar.<br/>
Click on the **Settings** tab to get information about the *Pixel ID*.<br/>
Click on the **Overview** tab to see all activity of the pixel, for example, how many events/leads you're collecting and where they're coming from.

<figure class="blog-figure-wrapper">
	<img 
		src="https://cdn.pixela.io/images/01-facebook-retargeting-amazon-pixel-info-1992x664.png"
		srcset="
		 https://cdn.pixela.io/images/01-facebook-retargeting-amazon-pixel-info-300x97.png 300w,
		 https://cdn.pixela.io/images/01-facebook-retargeting-amazon-pixel-info-720x233.png 720w,
		 https://cdn.pixela.io/images/01-facebook-retargeting-amazon-pixel-info-1992x664.png 1992w
		"		
		sizes="(max-width: 720px) 100vw, 720px"
		class="blog-figure"
		title="Create your Facebook pixels"
		alt="Create your Facebook pixels"
		>
</figure>
<span class="figure-caption">Figure01. Create your Facebook pixels</span>

<h2 id="step-02">Step #2. Use your Facebook pixels</h2>

You need to either install a conversion pixels on your website or use tracking link, created by [Pixela](https://pxla.xyz/KLgdzPL), that embeds your Facebook pixel in it and then share that tracking link in *social media feeds (Twitter, Quora), Google Ads, Facebook Ads, Twitter Ads, promotional email*, etc.<br/>
In order to embed a pixel in a tracking link, [Pixela](https://pxla.xyz/KLgdzPL) requires you to register the Facebook pixel, using the *Pixel ID* as explained in [Step #1. Create your Facebook pixels](#step-01).

If you want to install the Facebook pixel directly in your Website, fist off you need to create an audience as I will explain in the [Step #3. Create custom audiences](#step-03) and then select the created audience and click on the **View Pixel** button. When the **Install Pixel** pop-up window shows up, copy the JavaScript code in the **Copy the entire pixel base code and paste it in the website header** field and paste it in your website. This JavaScript code has all the tracking logic to capture visitors for your *Pixel ID*.

Let's suppose that you sell your products in Amazon.<br/>
You need to run some paid ads campaigns to introduce your Amazon products to your potential customers. Some of them come to your Amazon shop *but* leave without completing a sale and you most likely lose them forever. So, you want to collect those visitors to retarget them with customized Facebook Ads and evently bring them back to your Amazon shop.

The key problem is that you cannot install the Facebook pixels (conversion pixels) directly in your Amazon shop *but* using [Pixela](https://pxla.xyz/KLgdzPL) you can shorten your Amazon product page URL, for example, [https://www.amazon.com/dp/productABC](https://pxla.xyz/KLgdzPL), in order to generate a tracking link, for example, [https://pxla.xyz/KLgdzPL](https://pxla.xyz/KLgdzPL). After that, you assign your Facebook pixels to the generated tracking link.<br/>
The tracking links is responsible to collect the leads for you.

<figure class="blog-figure-wrapper">
	<img 
		src="https://cdn.pixela.io/images/02-facebook-retargeting-amazon-create-tracking-link-pixela-1992x1108.png"
		srcset="
		 https://cdn.pixela.io/images/02-facebook-retargeting-amazon-create-tracking-link-pixela-480x267.png 480w,
		 https://cdn.pixela.io/images/02-facebook-retargeting-amazon-create-tracking-link-pixela-720x400.png 720w,
		 https://cdn.pixela.io/images/02-facebook-retargeting-amazon-create-tracking-link-pixela-1992x1108.png 1992w
		"		
		sizes="(max-width: 720px) 100vw, 720px"
		class="blog-figure"
		title="Create a tracking link in Pixela"
		alt="Create a tracking link in Pixela"
		>
</figure>
<span class="figure-caption">Figure02. Create a tracking link in Pixela</span>

You can also see the list of created tracking links in Pixela as shown below.

<figure class="blog-figure-wrapper">
	<img 
		src="https://cdn.pixela.io/images/03-facebook-retargeting-amazon-list-tracking-lists-1992x498.png"
		srcset="
		 https://cdn.pixela.io/images/03-facebook-retargeting-amazon-list-tracking-lists-480x125.png 480w,
		 https://cdn.pixela.io/images/03-facebook-retargeting-amazon-list-tracking-lists-720x187.png 720w,
		 https://cdn.pixela.io/images/03-facebook-retargeting-amazon-list-tracking-lists-1992x498.png 1992w
		"		
		sizes="(max-width: 720px) 100vw, 720px"
		class="blog-figure"
		title="List tracking links in Pixela"
		alt="List tracking links in Pixela"
		>
</figure>
<span class="figure-caption">Figure03. List tracking links in Pixela</span>

<h2 id="step-03">Step #3. Create custom audiences</h2>

Once you have placed a Facebook pixel on your site or have shared the tracking links in your traffic and promotional campaigns, you can set up specific audiences with filters based on pages they've visited before.

Continuing with the Amazon example, head over to **Audience** view in **Facebook Ads Manager** using the left navigation bar in order to define who you're going to reach with your Facebook ads.

Click on **Create a Custom Audience** button. When the **Create a Custom Audience** pop-up shows up, then choose the **Website** option to go to the **Create a Website Custom Audience** view. Then select **People who visited specific web pages** option and set **URL** field **equals** to the tracking link generated by [Pixela](https://pxla.xyz/KLgdzPL), for example, [https://pxla.xyz/KLgdzPL](https://pxla.xyz/KLgdzPL).<br/>
You can also set **in the past** field in order to filter out old leads. For example, create an audience of the last 7 day's visitors (hot leads).<br/>
Finally, give it a name to that audience, for example, **amazon-productABC-audience** and click on the button **Create Audience**.

<figure class="blog-figure-wrapper">
	<img 
		src="https://cdn.pixela.io/images/04-facebook-retargeting-amazon-create-audience-1882x1196.png"
		srcset="
		 https://cdn.pixela.io/images/04-facebook-retargeting-amazon-create-audience-480x305.png 480w,
		 https://cdn.pixela.io/images/04-facebook-retargeting-amazon-create-audience-720x458.png 720w,
		 https://cdn.pixela.io/images/04-facebook-retargeting-amazon-create-audience-1882x1196.png 1992w
		"		
		sizes="(max-width: 720px) 100vw, 720px"
		class="blog-figure"
		title="Create a Custom Audience"
		alt="Create a Custom Audience"
		>
</figure>
<span class="figure-caption">Figure04. Create a Custom Audience</span>

<h2 id="step-04">Step #4. Run traffic campaigns to grow your custom audience</h2>

Continuing with the Amazon example, just run some Google Ads campaign to drive the initial traffic.<br/>
Use the generated tracking link [https://pxla.xyz/KLgdzPL](https://pxla.xyz/KLgdzPL) as the destination URL instead of the original Amazon product page in order to start collecting leads using the pixel embedded in that tracking link, so you can retarget them later with Facebook Ads.

In [Pixela](https://pxla.xyz/KLgdzPL) console, you can easily monitor the traffic that drives to your Amazon product page. 
If you go to the **Events Manager** view in **Facebook Ads Manager** using the left navigation bar, you can see all the activity related to your pixels.

<h2 id="step-05">Step #5. Run retargeting Facebook ads using your custom audience</h2>

When an audience is created you should wait until it gets populated enough that it can be used as a target for advertising campaigns.<br/>
On Facebook, an audience must be ready and large enough before start creating retargeting ads.<br/>
If your audience is ready, you'll see a green dot along with the word *ready*, so you can select that audience and click on the *Create Ad* button.

Continuing with the Amazon example, head over to the **Audience** view using the left navigation bar, click on the **amazon-productABC-audience** audience and then click on the **Create Ad** button to create a Facebook Ads associated to that audience. You can use the [Pixela](https://pxla.xyz/KLgdzPL) tracking link again as the destination URL or just drive visitors to other landing pages.

After you create your ad, you’ll automatically see columns displaying various relevant metrics. You'll be able to see and track your conversions, as well as the cost per conversion and total cost. 
Facebook Ads reports are a crucial component to understanding your Facebook retargeting. You set goals, Facebook Ads reports are how you stay on track and make the necessary adjustments to achieve them. Facebook allows you to create customized reports based on the data/metrics you need to evaluate for each campaign.

## Here's The Next Step ...
Now I want to turn it over to you:

Which of the 5 steps from today's post are you going to getting into now?

Are you going to start your retargeting effort in 2020 for your Amazon products?

Or maybe you just want to capture more visitors today to retarget them later with custom Facebook ads.

Either way, start today using Facebook retargeting campaigns.

Want to try [Pixela](https://pxla.xyz/KLgdzPL), the smart URL shortener the embeds Facebook pixels, you can give it a try to [our free trial, no credit card required](https://pxla.xyz/KLgdzPL).


5 steps to bring more visitors back to your Amazon product pages just using Facebook retargeting ads. Convert them into customers.

Want to drive visitors back to your Amazon product page. Use Facebook retargeting ads to bring more visitors back and hopefully turn them into customers. This is a guide for sending more visitors to your Amazon product page. I will explain 5 steps still valid in 2020 to install Facebook pixels on your Amazon Product Page. Includes simple explanations and real-world actionable steps.

How to Use Facebook Retargeting Pixels for Amazon in 2020 [Guide]

Pixela generates tracking links to build custom audiences for your retargeting campaigns.Try it for free today!

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